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As you navigate through your 30s, your skincare needs to evolve. This period is crucial for establishing routines that not only address current concerns but also set the foundation for healthy, radiant skin in the decades to come. In this guide, we’ll explore effective skincare routines, essential tips, and product recommendations tailored specifically for people over 30. Whether you’re a skincare novice or a seasoned enthusiast, this friendly and insightful guide will help you feel empowered; skincare in your 30s is rewarding and perfect daily self-care!
Understanding Your Skin in Your 30s
By the time you reach your 30s, your skin will begin to show the early signs of ageing. Of course this is not a problem in the slightest and we should be grateful to be experiencing life and getting older! But there is nothing wrong with looking after your skin as you get older, in fact looking after skin is really important as it provides such a vital role to the health of our bodies as a whole.
Collagen production slows down from our mid-20s onwards, which leads to a loss of elasticity and firmness. Fine lines, especially around the eyes and mouth, may start to appear. Additionally, your skin’s natural exfoliation process becomes less efficient, which can result in a dull complexion and uneven texture.

Essential Skincare Routine in Your 30s
1. Cleanse: Start and end your day with a gentle cleanser that removes impurities without stripping your skin of its natural oils. Opt for a formula that suits your skin type and whether your skin needs nourishing or balancing.
Product Recommendation: Cleansing Oils by Blue Labelle – our nourishing cleansing oils effectively clean while leaving your skin feeling moisturised and soft.
2. Exfoliate: Incorporate exfoliation into your routine 2-3 times a week to slough off dead skin cells and promote cell turnover. Choose a chemical exfoliant with acids and or enzymes for a gentler, yet effective approach.
Product Recommendation: Glow Powder Cleanser – A 3 in 1 cleansing powder and mask that brightens and refines the skin.
3. Hydrate: Hydration is key in your 30s. Use a hydrating toner or essence to replenish moisture levels and prepare your skin for the next steps.
Product Recommendation: Organic Rose Water Mist – This soothing toner boosts hydration and re-balances your skin’s pH after cleansing.
5. Moisturise: A rich, nourishing moisturiser is essential to lock in hydration and strengthen your skin barrier. For daytime, choose a formula with SPF to protect against UV damage. For the evening a nourishing facial oil to rejuvenate your skin over night.
Product Recommendation: Green People Face Cream with SPF 30 – Combines hydration and sun protection in one step. Argan & Sea Buckthorn Face Oil to rejuvenate and replenish skin.
Skincare Tips for People in Their 30s
1. Stay Hydrated: Drink plenty of water throughout the day to keep your skin hydrated from within.
2. Maintain a Healthy Diet: Incorporate antioxidant-rich foods like berries, nuts, and leafy greens to support your skin’s health.
3. Get Enough Sleep: Aim for 7-9 hours of quality sleep each night to allow your skin to repair and regenerate.
4. Manage Stress: Chronic stress can wreak havoc on your skin. Practice stress-relief techniques such as yoga, meditation, or deep breathing exercises.
5. Avoid Harsh Ingredients: Steer clear of products with alcohol, fragrances, and other potential irritants that can compromise your skin’s barrier.
6. Facial Yoga and Massage: Incorporate facial yoga and massage into your daily routine to enhance circulation, reduce tension, and improve skin elasticity. Gentle strokes with your fingertips can stimulate lymphatic drainage, helping to reduce puffiness and promote a healthy glow.

7. Layering Products: Learn the art of layering your skincare products correctly. Start with the lightest, most water-based products (like essences and serums) and finish with heavier, oil-based products (like moisturisers and oils). This ensures maximum absorption and efficacy.
8. Overnight Masks: Introduce overnight masks into your regimen once or twice a week. These intensive treatments provide a boost of hydration and nourishment while you sleep, allowing active ingredients to work more effectively.
9. Customise Your Routine with Seasonal Changes: Adjust your skincare routine to match the changing seasons. For example, in the winter, opt for richer, more hydrating products to combat dryness. In the summer, switch to lighter formulations to prevent clogged pores and excess oil.
10. DIY Natural Treatments: Create your own natural treatments using ingredients from your kitchen:
DIY Vegan Skincare Recipe: Nourishing Oat and Avocado Face Mask
This nourishing face mask is perfect for providing deep hydration and soothing your skin. It’s made with simple, vegan-friendly ingredients that you can easily find in your kitchen.
Ingredients:
- 1/2 ripe avocado
- 1 tablespoon finely ground oats
- 1 tablespoon coconut oil (optional for added hydration, use lighter oils if you have oily skin)
- 1 tablespoon agave syrup or maple syrup
Instructions:
- Prepare the Oats:
- Finely grind the oats using a blender or food processor until they reach a powdery consistency. Oats are excellent for soothing and calming the skin, making them perfect for a face mask.
- Mash the Avocado:
- In a bowl, mash the ripe avocado until it’s smooth. Avocado is rich in healthy fats and vitamins, providing deep hydration and nourishment to the skin.
- Combine Ingredients:
- Add the ground oats to the mashed avocado. Mix well.
- If you have dry skin and need extra hydration, add the coconut oil. Coconut oil is deeply moisturising and helps to smooth the skin.
- Add the agave syrup or maple syrup, which acts as a natural humectant, helping your skin retain moisture.
- Apply the Mask:
- Cleanse your face thoroughly and pat dry.
- Apply the mask evenly over your face, avoiding the eye area.
- Leave the mask on for 15-20 minutes. Use this time to relax and let the nourishing ingredients work their magic.
- Rinse Off:
- Rinse off the mask with lukewarm water and gently pat your face dry with a soft towel.
- Follow up with your favourite toner and moisturiser to lock in the hydration.
Benefits:
- Avocado: Rich in antioxidants, vitamins, and healthy fats, avocado deeply nourishes and hydrates the skin.
- Oats: Soothing and anti-inflammatory, oats help to calm irritated skin and provide gentle exfoliation.
- Coconut Oil: Provides deep hydration and helps to smooth and soften the skin.
- Agave Syrup/Maple Syrup: Natural humectants that help the skin retain moisture.
11. Vitamin and Supplement Boosts: Consider adding supplements to your diet that support skin health. Collagen supplements can help maintain skin elasticity, while omega-3 fatty acids can improve hydration and reduce inflammation.
12. Mindful Skincare Routine: Turn your skincare routine into a mindfulness practice. Take a few minutes each day to focus on the sensory experience of applying your products. This not only reduces stress but also enhances the effectiveness of your routine by ensuring you apply each product thoroughly and gently.
13. Personalised Skincare Consultation: Invest in a personalised skincare consultation to understand your skin’s unique needs better. Professionals can recommend tailored products and routines that address your specific concerns more effectively than generic advice.
Service Highlight: Blue Labelle Skincare Coaching – Our expert consultations help you craft a customised skincare routine that aligns perfectly with your skin type and lifestyle. Pascale will soon be offering this as a paid service and in the meantime is happy to answer any questions you may have about which products or lifestyle choices will get you your skin goals.
14. Incorporate Adaptogens: Adaptogens like ashwagandha and rhodiola can be beneficial for your skin. These herbal compounds help your body manage stress, which in turn can reduce stress-related skin issues such as breakouts and inflammation.
15. Holistic Approach: Adopt a holistic approach to skincare that includes not just topical treatments but also lifestyle changes. Regular exercise, a balanced diet, and stress management techniques all contribute to healthier skin.
Final Thoughts
By incorporating these unique tips into your skincare routine, you’ll be able to address the specific needs of your skin in your 30s and beyond. Remember, your skin is a reflection of your overall health and well-being, so nurturing it from the inside out is just as important as the products you apply topically.
At Blue Labelle, we’re dedicated to helping you discover the best version of your skin. Explore our products and services to find the perfect match for your skincare journey. Here’s to healthy, radiant skin at every age!
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Organic Rose Water MistPrice range: £ 7.00 through £ 10.50
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Green People Facial Sun Cream SPF 30£ 29.00
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Glow Powder CleanserPrice range: £ 13.75 through £ 21.00
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Chamomile & Avocado Cleansing Oil 50mlPrice range: £ 13.75 through £ 16.75
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Petitgrain & Tamanu Cleansing Oil 50mlPrice range: £ 13.75 through £ 16.75
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Argan & Sea Buckthorn Face OilPrice range: £ 8.50 through £ 22.50