Hi, I’m Pascale – founder, formulator, and face behind Blue Labelle.
I started this journey in 2011, fuelled by a deep love of botanical oils and a desire to offer skincare that’s as effective as it is ethical. But really, it goes back further than that, to a cup of tea and a good friend introducing me to the magic of natural plant & essential oils. That moment sparked something in me. I began blending oils for myself, then for family and friends… and the feedback was so encouraging I couldn’t ignore it. It quickly became clear: people were craving skincare that worked, felt beautiful to use, and aligned with their values.
Blue Labelle was born in my little coastal town of Ventnor on the Isle of Wight — where I still live and work today. (Although, ironically, I don’t make it to the beach nearly as much as I should!) I’m more likely to be found in the studio making up fresh batches of products, sipping a strong cup of tea, or cooking up a good curry after hours.
Pascale at one of her first events with Blue Labelle products
Blending Passion with Purpose
With a background in business (BSc Hons, Managerial Studies), I retrained in organic skincare formulation after being made redundant during the 2008 recession. What began as a much-loved hobby became a calling. I’ve since gained multiple diplomas and certifications in organic skincare science, aromatherapy, skin health, and holistic facial techniques like Gua Sha and qualified as a Danielle Collins Method Face Yoga teacher – and I’m always learning something new. My passion for this field is endless.
Today, every Blue Labelle product is still handmade by me in small batches at our flagship boutique in Ventnor. You’ll often smell the oils and botanicals drifting from the workshop into the shop — it’s a little piece of sensory heaven. Our ingredients are always 100% plant-based and cruelty-free (we were registered with the Vegan Society for over a decade, and our values haven’t changed). We’ve used certified organic plant oils since 2013, because I believe they’re better for your skin – and the planet.
Sustainability is always in mind, from the sourcing of our ingredients to the recyclable packaging we use.
Made to Support You
But most of all, this is about you.
I want you to feel confident in your skin, supported in your self-care, and uplifted by every Blue Labelle product you use. Whether you’re here for our much-loved serums, bespoke aromatherapy blends, or to discover your next skincare staple — I’m so glad you’ve found us.
Thank you for being here, and I hope you enjoy exploring everything we’ve created.
Warm wishes,
Pascale Edwards-Labelle
Founder, Formulator & Certified Skincare Coach
Blue Labelle Skincare
Credentials & Recognition
- Diploma & Advanced Diploma in Organic Skincare Formulation & Science (Formula Botanica), Facial Reflexology, Aromatherapy
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Certified Skincare Coach
- Diploma & Qualified Danielle Collins Face Yoga Method teacher
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Level 3 Qualifications in Skincare Treatments, Acne Care, Gua Sha, and Advanced Skin Analysis
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Ongoing CPD across botanical ingredients, natural formulations, and wellness coaching
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Featured in: VOGUE, Telegraph Magazine, Vegan Life, Top Santé, Veggie Magazine, and more
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Listed in: Natural Beauty Yearbook, My Green Directory, SkinsMatter
- Awards from Beauty Shortlist, Green Parent, FreeFrom Skincare Awards and more.
All blends have been safety assessed & comply with EU Cosmetics Directive 76/768/EEC.
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To see our contact details please click here.
Some styled Product photography by Tanya Goodwin https://www.tanyagoodwin.co.uk/ and Holly Jolliffe.
CPD Certified CPD certified in Cosmetic Legislation & Selling Legalities, & Making Natural Skincare Products.

DELIVERY
We ship worldwide, with Free UK Delivery over £20.
AWARD-WINNING
Our products have won a number of awards, as well as our boutique winning Best Vegan Skincare Boutique in the LUX Beauty Awards.
INGREDIENTS
We pride ourselves on our ingredients. Our Biologique range using only premium organic oils. Our essential oils are all certified organic (apart from the Rose absolute) and are often complimented for their exceptional perfumes & properties. Find out more about our ingredients by clicking here.

